In a bold move that’s got the football world buzzing, Swansea City enlisted rap legend Snoop Dogg to unveil their new home kit for the 2025-26 Championship season, delivering a cheeky dig at Welsh rivals Wrexham in the process.
The reveal, which dropped on July 13, 2025, was a masterclass in marketing flair, capitalizing on Wrexham’s Hollywood-backed glamour and turning it into a viral moment.
Cheeky Dig at Wrexham
The saga began when Wrexham co-owner and “Deadpool” star Ryan Reynolds took to Instagram to showcase his club’s new retro-inspired home kit, a nod to their 1981-82 season. Posing with a dog, Reynolds captioned the post, “Been waiting a year for this kit to make its debut – and it did not disappoint. Available NOW in the Wrexham online store. Link in stories. Dog not included.”
The lighthearted comment set the stage for Swansea’s response. Not to be outdone, Swansea City dropped their own kit reveal on X, featuring none other than Snoop Dogg sporting the new jersey. Their post read: “Dogg included @SnoopDogg. Nuthin’ But A Wales Thang, the Jacks are ready. We’re the Pride of Wales.
Dogg included @SnoopDogg
— Swansea City AFC (@SwansOfficial) July 12, 2025
Nuthin' But A Wales Thang, the Jacks are ready.
We're the Pride of Wales. @VancityReynolds @Wrexham_AFC #JackArmy 🐶⚔️🦢 pic.twitter.com/TTbADlmc6y
The caption was a direct riff on Reynolds’ “Dog not included” quip, flipping it into a headline-grabbing jab that had fans and media alike chuckling. In an accompanying video, Snoop added his signature swagger, saying, “Hail to Wales and to Swansea City. It’s your boy big Snoop Dogg. Coming to a hood near you. Oh yeah, these are the new jerseys.”
Viral reaction
The stunt has undoubtedly amplified Swansea’s global reach, with outlets like ESPN, The Independent, and Goal covering the story. Swansea’s kit, a subtle update on last season’s design, now carries the weight of Snoop’s endorsement and a rivalry reignited. As the Championship season looms, the battle between Swansea and Wrexham is shaping up to be as entertaining off the pitch as it is on it.
