West Bromwich Albion are on the cusp of securing their third signing of the summer transfer window, with CF Montréal’s American centre-back George Campbell set to join the Baggies. The 24-year-old United States international is reportedly close to finalizing a move to The Hawthorns, as confirmed by sources such as Express and Star and Ben Jacobs via GiveMeSport. Campbell’s absence from Montréal’s recent draw against Orlando City further suggests that the transfer is in its final stages.
Exclusive: George Campbell is finalising a move from Montreal to West Bromwich Albion.
— Ben Jacobs (@JacobsBen) July 13, 2025
American centre-back left out of Montreal's draw with Orlando yesterday ahead of formalising the transfer.🇺🇸
Story with @tombogert.✍️https://t.co/abn9XsBMjl
Campbell’s Profile and MLS Pedigree
A right-footed centre-back, George Campbell brings a blend of pace, physicality, and ball-playing ability to West Brom. The 24-year-old has amassed over 100 appearances in Major League Soccer (MLS), having played 38 times for Atlanta United before joining CF Montréal. His performances earned him a debut for the US Men’s National Team in January 2025, though a hamstring injury halted further call-ups. MLS expert Jeremy Peterman has praised Campbell as a “great pickup,” noting his “outstanding ball-carrying” and readiness for the Championship’s demands.
Tactical Fit and Squad Impact
Campbell’s arrival aligns with West Brom’s aim to strengthen their defensive unit following a ninth-place finish in the 2024/25 Championship season. Under new head coach Ryan Mason, the Baggies have already signed Nat Phillips from Liverpool for up to £3 million and SK Brann striker Aune Heggebo for £4.7 million. Campbell’s signing could pave the way for a tactical shift to a back three, especially with Semi Ajayi’s departure and uncertainty surrounding Torbjorn Heggem. His five assists in 78 appearances for Montréal highlight his ability to contribute to attacking play, a rare trait for a centre-back.
Transfer Details and Financials
While the exact transfer fee remains undisclosed, CF Montréal were reportedly seeking around £1 million for Campbell, whose contract is due to expire at the end of 2025, with an option for a one-year extension. West Brom’s swift move to secure the defender underscores their proactive approach in the transfer market. The signing is seen as a potential bargain, with Campbell’s progressive style drawing comparisons to Norwich City’s Callum Doyle, though he may need to adapt to the Championship’s physical demands.
Opportunity in the Championship
For Campbell, the move to West Brom offers a chance to prove himself in one of football’s most competitive leagues. With the Baggies targeting promotion—either automatically or via the play-offs—Campbell will compete for a starting spot alongside Phillips and Heggem. His integration will be key as West Brom prepare for their Championship opener against Blackburn Rovers on August 9. Fans are eager to see how the American adapts to English football and whether he can help drive the club back to the Premier League.
West Brom’s Broader Ambitions
Campbell’s signing is part of a broader strategy to build a squad capable of challenging for promotion. Alongside Phillips and Heggebo, West Brom have been linked with free agent Jeffrey Schlupp, signaling their intent to strengthen across multiple positions. Under Mason’s leadership, the Baggies are shaping up to be a formidable force in the 2025/26 season, with Campbell’s versatility and potential adding depth to their defensive options.
