Aston Villa have been handed a golden opportunity to bolster their attacking ranks, with Juventus reportedly offering striker Dusan Vlahovic for a cut-price fee of £12.9 million (€15m). According to TEAMtalk, the Serie A giants are eager to offload the 25-year-old Serbian forward, whose contract is set to expire at the end of the 2025/26 season, to avoid losing him for free in 2026.
Juventus initially valued Vlahovic at £26 million (€30m), but his looming contract situation and substantial £315,000-per-week wages have prompted the Old Lady to slash their asking price. The Turin club is prioritizing funds to secure a permanent deal for Randal Kolo Muani, who impressed during a loan spell at the Allianz Stadium last season, making Vlahovic’s departure a strategic move.Vlahovic, once one of Europe’s most coveted strikers during his time at Fiorentina—where he scored an impressive 49 goals in 108 appearances—has struggled to replicate that form since joining Juventus in January 2022. Despite a respectable return of 10 goals and four assists in 29 Serie A matches last season, his output has fallen short of expectations for a player commanding such a high salary.
For Aston Villa, the potential signing represents a bold opportunity to add firepower to Unai Emery’s squad, particularly as speculation swirls around the future of star striker Ollie Watkins, who has been linked with a £60 million move to Manchester United. Emery is keen to strengthen his attacking options, and Vlahovic’s physicality and goal-scoring pedigree could make him a transformative addition at Villa Park.However, Villa face challenges in navigating Vlahovic’s hefty wages, which have deterred other suitors. They also face competition from Nottingham Forest, while AC Milan remains a viable option should Vlahovic prefer to stay in Italy. The Serbian striker has long been linked with a Premier League move, having previously attracted interest from Arsenal and Manchester United before opting for Juventus three years ago.
As the January 2026 window approaches, when Vlahovic will be free to negotiate with foreign clubs, Villa must act swiftly to capitalize on this bargain deal. If Emery can secure the 25-year-old’s signature, it could prove a masterstroke in Villa’s push to cement their status among the Premier League’s elite.