Southampton Football Club have officially unveiled their new 2025/26 home kit, created in collaboration with global sportswear giant PUMA. The design for the upcoming season is a striking blend of nostalgia and innovation, drawing clear inspiration from the club’s rich history while embracing the latest advancements in performance wear and sustainability.
Retro returns 🎞️ pic.twitter.com/pROjkBpMSr
— Southampton FC (@SouthamptonFC) July 4, 2025
A Nod to the Past
The new home shirt pays homage to the club’s iconic kits of the late 1970s, a period immortalized by Southampton’s famous 1976 FA Cup triumph. The bold red and white striped design is a direct reference to the shirts worn by club legends such as Mick Channon and Bobby Stokes. Thick vertical red stripes run down a crisp white base, flanked by slimmer accent lines, evoking memories of a proud era in Saints history.
Adding to the retro feel, the kit features a classic white collar and red sleeve cuffs. The back of the shirt remains predominantly white with red shoulder panels, maintaining a clean and timeless silhouette.
Modern Performance, Sustainable Future
While the design looks back fondly, PUMA’s technology ensures the shirt meets modern performance standards. Using their dryCELL sweat-wicking fabric, the kit keeps players and supporters cool and comfortable on and off the pitch. Furthermore, the shirt incorporates PUMA’s RE:FIBRE technology, made from over 95% recycled textile waste, highlighting both the club's commitment to sustainability.
Launch Campaign: "Past Made Present"
Southampton’s creative launch campaign, titled “Past Made Present,” celebrates the club’s enduring heritage. Styled with a 1970s aesthetic, the campaign reimagines today’s players within vintage settings to reinforce the timeless connection between past glories and future ambitions.
One word to describe our 2025/26 home kit 👇 pic.twitter.com/zRbakcpu0V
— Southampton FC (@SouthamptonFC) July 4, 2025
The 2025/26 Southampton home kit is a respectful tribute to the club’s proud history, thoughtfully balanced with contemporary materials and sustainable innovation.
The kit’s bold stripes, classic silhouette, and eco-friendly credentials ensure it stands as a worthy addition to the Saints’ storied lineage. Whether it becomes a future classic will be decided over the coming season, but one thing is clear: Southampton fans once again have a shirt that proudly reflects the heart of their club.
