Chelsea are on the brink of landing a massive new front-of-shirt sponsorship deal worth up to £60 million per year, capitalising on their recent FIFA Club World Cup triumph and return to the Champions League.
According to The Telegraph, the Blues are now attracting interest from seven to ten major global companies, with negotiations underway for a long-term agreement that could see the club earn close to £100 million across the life of the deal.
Wow. pic.twitter.com/ciF9b3zihF
— CFC-Blues (@CFCBlues_com) July 15, 2025
From £40M Offers to £60M Potential
Chelsea had previously been in talks with two major brands last year but chose to delay finalising any agreement, as the offers on the table were reportedly in the region of £40 million per year. That figure has since surged following the club’s global exposure during the Club World Cup, where they clinched the title with a commanding win over PSG.
Recent Sponsorship History
Chelsea have been without a long-term front-of-shirt sponsor since their partnership with Three ended after the 2022–23 season. In the interim, they’ve had short-term deals with Infinite Athlete and DAMAC Properties, but the club have held out for a more lucrative, stable agreement.
Now, with their global profile rising again and a Champions League campaign on the horizon, Chelsea appear set to cash in.
New Kit Incoming?
While the 2025–26 Premier League season kicks off soon, Chelsea have yet to confirm the final sponsor that will appear on the front of their kits. However, there’s growing confidence at Stamford Bridge that the new sponsor will be locked in time for the new campaign — even if not for the opening weekend.
What’s Next for Chelsea?
The squad will enjoy some rest following their summer success, before returning to action in pre-season friendlies against Bayer Leverkusen and AC Milan, both of which will take place at Stamford Bridge next month.
With momentum high and a massive financial boost on the horizon, Chelsea’s off-pitch wins are stacking up just as quickly as their on-pitch ones.
